Muso Mirror Successfully Launched at Music & Drama Education Expo

I can't believe that it is 28th February 2017 already! 

February was such a busy month working hard with John and the rest of the design team to finalise the 3 versions of Muso Mirror, prepare for the Expo, get photos and videos sorted, continue to teach piano, guitar. drums and Music Therapy, eat, sleep....you get the picture.

I attended the Expo in 2016 with one of my cruder prototypes in hand to show and tell to anyone that would listen. The feedback at the time from many industry experts combined with enquiries about potential volume orders convinced me it was time to get things moving.

Muso Mirror at Music & Dram Education Expo February 2017, Olympia London

This year, at the Expo with our own stand and three product offerings Muso Mirror Quick Starter, Muso Mirror Professional and Muso Mirror Professional Plus, we were ready show the world our wares and get feedback from a wide array of people. It was quite nerve racking waiting for that initial engagement but when it came it really boosted our confidence and set us up for the what was to come over the  coming two days. 

Alex Stevens from Music Teacher Magazine was one of our first 'distinguished' visitors and his initial reaction that Muso Mirror was 'simple but ingenious' was music to the ears and echoed what a lot of other visitors went on to feedback to us. 

Muso Mirror was initially designed to solve a common guitarist problem of turning the fret board of the guitar towards you and craning your neck to look over it thus a misalignment of your posture and making the instrument that much more difficult to play. Throughout the two days of the show we met cellists, flautists, vocalists, drummers conductors who were totally sold on the concept of Muso Mirror either because they already used a mirror and as teachers had the challenge of how to successfully use a mirror when teaching in various schools and academies or simply got the concept the moment they saw one of the demonstration.

There were many musicians who were puzzled why a company was demonstrating a mirror at a music and drama exhibition which led to many improvised teaching situations with a guitar or borrowed flutes and violins from neighbouring stands. 

I have been teaching with a mirror for years now in many schools and quite recently took on a new contract to teach 20 guitarists some individually and others in groups of four. Having four mirrors setup in that situation was fantastic because I can demonstrate for example a spider technique and get each child to practice in the mirror, maintaining technique and posture whilst I quickly make individual corrections. In a twenty minute teaching situation you have not got much time to get your points across if just one or two players are struggling with technique.

I have spent ages teaching so many poor guitarists privately that pick up such bad technique in these group school teaching situations and hate to think how many just give up therefore wasting that potential; also, it is loss income for that guitar teacher. Muso Mirror helps pupils to learn more quickly, therefore maintaining interest in their instruments and ultimately developing a life long passion for their instrument. 

In summary the Expo was a huge success with orders on the day, a number of distributor negotiations now under way and onward and upwards with our sales and marketing strategy.

It would be great to hear from you with any feedback or comments so please do not hesitate to get in touch.

Creatively yours,

Alphonso

 

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